How Pabst Blue Ribbon became a billion-dollar beer

Pabst Brewing Co., the 170-year-old brewery that makes Pabst Blue Ribbon—known as “PBR” to the mustachioed cognoscenti—is for sale, Reuters reported over the weekend. And the expectation is that the company will fetch as much as $1 billion. The past decade has been an incredible one for the brewery, and especially for its namesake beer….

Which reminds me of my favorite joke:

What’s the difference between American Beer and Sex in a row-boat?

None, it’s both fucking close to water